Turning vision into products people love.
Through Design.
Design Strategy | Concept Development | Prototypes | Design for Manufacturing | Mechanics | Softgoods | Sensor Wearables | Ergonomics | UX / UI
ViableThings is the industrial design studio of Stefan Van Cleef, bringing over 15 years of experience in creating award-winning physical and connected products.
From the first sketch to full-scale production, uniting business strategy with design direction. Working alongside as a design and engineering partner, coaching your design team through complexity, or stepping in as a co-founder. Always aiming for a mesmerizing user experience and a viable business foundation. Users loving the products worldwide, and ready to build your next ambitious and meaningful breakthrough.
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Co-Founded Ventures
Globally selling companies with innovation built into their core.
Patented ExoFrame BabyCarrier
Smart Service Call System
Realtime Yacht Infotainement
Improved Coronary Stent Placement
Design Work
The process of turning an idea into a real product on the market.
AIRBUS | digital window view
AEROCOM | medical carriers
TRAILHIVE | camp electrified
SNOREBREAKER | health wearable
BOATWELL | electric boating
ODYSS | luxury tech
MIRROR | interactive landmark
LVMH | immersive environment
NORTH | kiteboard binding
LUXPERIENCELAB | digital
NAUTIQ | IoT system for yachts
GEST | service call app
How we get there
A structured and proven process.
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1) Ideation & Design Strategy
Unlock clarity, creativity, and alignment in early-stage innovation.
Facilitated sessions that help to frame opportunities, spark ideas, and create shared understanding. -
2) Concept Development & Prototyping
Turn early ideas into sharp, testable propositions.
A structured process that brings concepts to life in prototypes and reduces market- and technical uncertainty. -
3) Engineering & Validation
Turning the concept into a product design that matches all requirements throught the iterative cycle of engineering-testing-improving. Resulting in pre-production samples.
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4) Verification & Production Guidance
Making sure the transfer of the product to selected manufacturing partners is fast and smooth. Assuring quality and implementing a process to have the product thoroughly tested.
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Some of the brands
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“Over the past 15+ years, I’ve raised funding, built IP portfolios, won international design awards, and led teams from first sketch to product-market fit. I’ve seen what works, and many times where things go wrong. That experience is what I bring to the teams I work with.”