Be ahead of the curve.
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Services
Driven by an endless urge for positive change, we create innovative, and visually striking products that connect with people and the environment.
From ideation and prototyping to industrial manufacturing; We take responsibility for the full product-creation cycle in a co-creation process with all stakeholders. Bring the right viable ideas to life and nurture them.
- Strategy -
It is understanding user needs and market trends, identifying chances, and defining a way to get there.
- Business & Brand Design -
Defining the most successful business ecosystem around a new product and shaping the brand identity.
- Ideation -
Thinking of new product ideas & concepts. Visualizing them in sketches, renderings, or animations.
- User Testing -
Product validation and
user-research using observation, interviews, mockups, and prototypes.
- Product Design -
The iterative cycle of design, engineering, prototyping, and user testing. Becoming better with each learning loop.
- Realization -
We are sourcing parts and manufacturers for the production of a new product and guiding the production process.
Founder Story
Viable Things was founded in 2017 as a creative platform by Stefan Van Cleef, an industrial design engineer trained at Delft University of Technology. He seamlessly integrates design, innovation, and entrepreneurship and has over a decade of experience as a designer, manager, and founder/CEO of a tech company. Stefan has worked globally from Abu Dhabi to San Francisco and has co-founded several ventures.
Currently, he coaches student entrepreneurs and serves as the Chief Product Officer at NIMBEL Carrier, a pioneering baby product company. At Viable Things, multidisciplinary teams collaborate to create products to bring about meaningful change in the world.
”Exploring new territory makes me thrive. I have a great interest in people, love to think with my hands and I’ve been passionate about many watersports and nature since childhood.”
