Be ahead of the curve.
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Services
Driven by an endless urge for positive change, we create innovative and visually striking products that connect with people and the environment.
From ideation and prototyping to industrial manufacturing, we take responsibility for the full product-creation cycle in a co-creation process with all stakeholders. Bring the right viable ideas to life and nurture them.
Strategy
It is understanding user needs and market trends, identifying chances, and defining a way to get there.
Business & Brand Design
Defining the most successful business ecosystem around a new product and shaping the brand identity.
Ideation
Thinking of new product ideas & concepts. Visualizing them in sketches, renderings, or animations.
User Testing
Product validation and
user-research using observation, interviews, mockups, and prototypes.
Product Design
The iterative cycle of design, engineering, prototyping, and user testing. Becoming better with each learning loop.
Realization
We are sourcing parts and manufacturers for the production of a new product and guiding the production process.
Founder Story
Stefan van Cleef is an Industrial Design Engineer, educated at Delft University of Technology, with a passion for designing products that make a real and lasting difference in people’s lives. With over 15 years of experience at the crossroads of design, innovation, and entrepreneurship, he has worn many hats, serving as designer, manager, founder, and CEO.
His career has taken him across the globe, from Abu Dhabi to San Francisco, and through a diverse mix of industries and startups. Stefan has co-founded three ventures, two of which led to successful exits. He thrives in uncharted territory, combining creative vision with strategic thinking.
Currently, Stefan is the Chief Product Officer at NIMBEL Carrier, a company reinventing mobility for young families, and the CEO of Ysvogel, a medtech startup focused on the precise placement of heart stents. In addition, he mentors student entrepreneurs, guiding them in shaping and launching impactful innovations of their own.
Stefan is known for his curiosity, hands-on approach to problem-solving, and deep interest in people. Outside of work, he draws inspiration from the outdoors, and surfing has been a lifelong passion that continues to energize and ground him.