Founder Story

ViableThings was founded in 2018 as a creative studio for integrated product design. We bridge graphic, brand, UX/UI, industrial design, and engineering with deep entrepreneurial experience. By bringing together the right teams and expertise, we guide visions from concept to market. Creating products people truly love.

Its founder, Stefan van Cleef, is an Industrial Design Engineer from TU Delft with over 15 years of experience at the crossroads of design, innovation, and entrepreneurship. He has co-founded multiple ventures, two of which led to successful exits, and worked across industries worldwide, from Abu Dhabi to San Francisco.

In various roles, including designer, founder, CEO, and Chief Product Officer, Stefan thrives in uncharted territory. He combines creative vision with strategic execution to build products that truly make a difference.

Beyond his ventures and design work, he mentors student entrepreneurs and finds energy and balance through a lifelong passion for surfing and the outdoors.