Innovate with a seasoned CPO by your side. Without the full-time overhead.
I bring founder-level experience on a fractional basis. Aligning product, team, and investors to launch products that matter.
Start and Scale-Ups face a paradox: pressure from investors or the market to move fast, limited runway, and the messy reality of physical product development. One wrong step burns time, money, and credibility, and most underestimate the complexity of turning vision into a premium product with market fit.
This is where I - Stefan Van Cleef - step in. With multiple start-ups, exits, and various roles as Chief Product Officer and CEO, I bring the experience of a seasoned founder, without the cost or overhead of a full-time hire. Fractionally, I align product, team, and investors, so you can focus on leading your company and be assured that users will love your product.
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Venture Building
When your vision needs more than advice, I step in as your Chief Product Officer and venture builder. I don’t just consult, I become part of your founding team. Together we shape the product strategy, drive design and engineering, and scale execution.
The result: a product built on strong foundations, with innovation at its core. Ready to win customers and investors.
Design Consultancy
Sometimes you don’t need a co-founder, but a sharp creative push. On a project basis, I help you break through roadblocks. Whether it’s clarifying your roadmap, testing assumptions with users, or designing prototypes that create buy-in.
Fast, focused, and built to deliver impact.
AIRBUS | digital window view
AEROCOM | medical carriers
TRAILHIVE | camp electrified
SNOREBREAKER | health wearable
BOATWELL | electric boating
ODYSS | luxury tech
MIRROR | interactive landmark
LVMH | immersive environment
NORTH | kiteboard binding
LUXPERIENCELAB | digital
NAUTIQ | IoT system for yachts
GEST | service call app
How we get there
Every project is different. Depending on your needs, we combine:
Product Strategy & Roadmapping
Turning market signals into clear opportunities.
Business Case & Brand Design
Crafting a model and brand that fuels success.
Design Ideation
Bold ideas made tangible with visuals and prototypes.
User Testing
Validating concepts early with real users.
Design Engineering
Iterating fast, testing, and improving every loop.
Design & Production Management
Guiding from first sketch to scalable reality.
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Some of the companies I worked with
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“Over the past 15+ years, I’ve raised funding, built IP portfolios, won international design awards, and led teams from first sketch to product-market fit. I’ve seen what works, and many times where things go wrong. That experience is what I bring to the teams I work with.”